Mitch Alpiner

Social Media Manager | Community Manager | Influencer Marketing | Content Strategy | Digital Marketing | Campaign Management | Analytics

EXPERIENCE

Mitch Alpiner Consulting

Social Media and Community Manager Consultant

September 2018 - September 2022

Tencent Games (Level Infinite) on behalf of Reverb Communications Inc.

  • Lead and published engaging social media content on Facebook, Twitter, Instagram, YouTube, Reddit, and Discord for ‘Arena of Valor’.

  • Generated 517,000,000+ impressions and 18,000,000+ engagements.

  • Executed long term collaborative social media campaigns with a global team across different disciplines, languages, and time zones for a live service title.

  • Implemented standardized messaging and communications to reach multiple regional audiences.

  • Directed efforts to highlight community-focused content creators.

  • Leveraged game development background to support social content calendars.

  • Built competitive research analysis presentations based on market trends.

D3 Publisher on behalf of Kanarey Productions

  • Increased following of ‘Earth Defense Force’ English social channels from 500 to 24,000+ followers.

  • Initiated community game nights to improve engagement strategies.

  • Coordinated global influencer marketing and business efforts. Identified and constructed relationships with key personalities.

  • Performed remote demonstrations to multiple press outlets for pre-release coverage.

Ragnarok Game LLC and Studio 369

  • Organized ‘RUNE II’ influencer play test and feedback sessions. Prioritized collected comments to development team to inform future processes.

  • Owned all community-focused internal and external copy. Implemented social media marketing and communication calendars.

  • Led community response surrounding exclusivity announcement.

  • Activated with influencers to sell more game units.

DXRacer

Influencer Manager

July 2017 – August 2018

  • Designed affiliate and influencer program from scratch to strengthen brand awareness and sales.

  • Grew affiliate sales channel by 5,000%, totaling $200,000+ in revenue.

Social Media and Community Manager

December 2016 – August 2018

  • Managed and represented all public facing DXRacer accounts across Facebook, Instagram, Twitter, Twitch, Reddit, YouTube, and Email Newsletters.

  • Produced 83,000,000+ organic impressions. Raised reach by 200% across all platforms.

  • Increased following by 100,000+ people, and engagement rate by 303% through organic and paid media.

  • Headed social ads and paid user acquisition initiatives, amplifying sales conversion rate and brand awareness through targeted advertising.

  • Lead social listening to respond and interact with 300+ people daily.

EDUCATION

Bachelor of Arts, Media and Information

Michigan State University
May 2016

SHIPPED PROJECTS

RUNE II (2019)

Earth Defense Force: Iron Rain (2019)

RUNE II: Decapitation Edition (2020)

Earth Defense Force: World Brothers (2021)

Arena of Valor: Beta 32, 33, 34, 35 (2021, 2022)

VOLUNTEERING

Volunteer Staff (Enforcer)
Penny Arcade and ReedPOP
March 2013 - March 2018

SKILLS

Sprout Social
Paid social ad campaigns
Project management
DSLR photography
Image editing
Video editing
Content creation
Live streaming
People management
On-Camera personality
Public speaking
Communication
Creative writing
Copywriting
Unreal Engine 4
Ballroom Dancing